Hotelmarketing'com

How hotel concierge roles are changing. As mobile apps providing at-your-fingertips travel information have proliferated, the role of the hotel concierge has evolved with this growing high-tech trend.

How Hyatt is investing in the wellness market. Hyatt has wellness on the brain—quite literally.. The Chicago-based corporation hired its first Head of Wellbeing, Mia Kyricos, two years ago, and recently announced a new partnership with meditation company Headspace that will bring new offerings to both hotel guests and employees.

NextGuest: A closer look at W Hotels partnership with Rent the Runway to provide guests their very own “Closet Concierge.”

Expedia on hotel marketing challenges in 2020. Removing travel friction, driving personalization, creating loyalty. Through technology, hotel marketers can give travelers more unique and differentiated experiences across the platforms and resources they trust, allowing them to make their own decisions based on personal preferences, attitudes and more.

TravelClick: The benefits of conducting a SWOT analysis for your independent hotel

Digital focus, personal connection key to hotel sales. What hotel sales and marketing professionals should be paying attention to when thinking about strategies. The hotel industry has entered a digital world where guests crave personalization, which is important to factor into sales strategies. Here are three takeaways from a recent HSMAI Marketing Strategy Conference in New York City.