Five loyalty trends taking flight. Subscription models will continue to grow. Airlines are upping the ante on their loyalty programs to attract a wider range of members, and deliver those engaging experiences that digital-savvy consumers have come to expect.
Loyalty+Program
Hyatt launches platform of curated wellbeing experiences. The FIND platform features 200+ experiences across 85+ destinations in over 30 countries for World of Hyatt loyalty program members.
Radisson revamps hotel loyalty program. The simplified Radisson Rewards program has just three loyalty levels - down from four - with the highest level now significantly easier to attain.
Some hotels offer points for early checkout. Guests at some Marriott hotels have occasionally been offered Rewards points or a monetary credit for early checkout.
MEWS: How loyalty programs can benefit independent hotels. They drive direct bookings and help increase revenue per room, as well as boosting retention rates.
What’s the future of hotel lounges? Elite lounges may have been one way to earn the loyalty of high-paying customers in the past, but there are other ways a loyalty network can lock in customers.
Combining data with personalized loyalty programs. Hotel loyalty programs built on a foundation of personalization tend to rise above the others as they communicate a level of care and visibility to valuable guests.
Don’t just reward guests - thrill them. Hotel loyalty programs have always been well-intentioned and built upon a simple principle: reward guests when they book with your hotel.
Are hotel reward programs worth it? It’s usually difficult for occasional travelers to benefit from the point system unless they actively monitor their accounts.
The best hotel credit cards for travelers. Travel + Leisure reviews some of the best available options, along with the benefits you can enjoy with each.
Shangri-La rebrands loyalty program. The rebrand paves the way for deeper engagement with guests, and transform the loyalty program into a direct-to-consumer travel lifestyle platform.
Inside Expedia Group's new unified loyalty program. By uniting the programs under One Key, travelers can earn more, while partners stand to see revenue gains and increased brand loyalty.
Cendyn: Which loyalty program is best for your hotel?Hoteliers have options when it comes to rewarding repeat customers, and finding the right program to suit your audience and brand is necessary for success.
Relaunching The Shangri-La Hotel Rewards Program. The company recently transformed their Golden Circle loyalty program as a powerful direct-to-consumer platform.
CitizenM launches rule breaking loyalty program. You don’t have a required number of stays or spending thresholds to meet. Instead, the perks and benefits come when you pay a flat, monthly fee.
Tech is powering the new look of hotel loyalty programs. New apps offer personalization, and allow members to check in faster and stay better connected to the hotel.
How Marriott Bonvoy is becoming more than “just a loyalty program.” The company has been adding more and more elements to the program, expanding it into a travel program and marketplace.
Rewards beyond travel. Fintech brands that provide purchasing versatility and flexible financing are seeing strong growth in the travel rewards space.
The ‘status sweet spot’ in hotel loyalty programs. While elite hotel memberships like Diamond and Titanium are highly sought after, sometimes Gold or even Silver is all you need.
Hotel loyalty programs ripe for an evolution. Hotels adjust loyalty programs to engage leisure travelers. Hotel brands grew their loyalty programs during the pandemic, and as they have become more important to to capture new customers, many are investing heavily in keeping momentum going.
Accor launches self-registration business program
for SMEs. Companies will be able to self-enrol online
and start benefitting from preferential rates more quickly.
IHG Hotels & Resorts' new vision for loyalty. A new tier and bonus point earning structure is designed to help members earn more points faster and have more ways to use them.
Revinate: Hotels can do better than points based loyalty programs. Knowing your guests and appreciating them goes much further than points.
Cendyn: 10 ways to hack loyalty at your hotel. While there’s no single secret hack for hotel loyalty, there’s undoubtedly a playbook.