Consumer brands jump into hospitality mashups. Becoming lifestyle brands with a growing presence in the travel industry. The strategy underscores the allure of the travel sector as a way for these everyday brands to engage with new customers. Millennials prefer lifestyle brands and non-cookie-cutter hotels that they can show off on social media sites such as Instagram, Twitter, and Pinterest.

The Hyatt story: How a packed LAX motel and a $2.2 million offer scribbled on a napkin spawned one of the world's biggest hotel empires.

Oyo’s revenue surged in FY19, but loss widened, too. The company reported a loss of $335 million on $951 million revenue globally. The budget-lodging startup, which today operates more than 43,000 hotels with over a million rooms in 800 cities in 80 nations, said its expansion in China and other international markets contributed to the loss.

Airbnb has devoured London. The number of Airbnb listings in London has quadrupled in the last four years. Those in the industry refer to it as “systemising” Airbnb listings, driven by the huge sums of money to be made. One percent of host's are behind 15 percent of properties listed. And more than 10,000 Airbnb listings are in breach of the city’s 90-day limit on short-term rentals.

New Japanese hotel brand /slash seeks to offer next-generation digital hotel experience. Guests will enjoy technology, digital artwork, IoT integration, and a lobby designed to bring locals and travelers together.

Uber’s former CEO finances 3D-printed hotel start-up. Start-up aimed at creating a “Club Med for Millennials”. Habitas, which was born out of a camp at the Burning Man desert arts festival, has raised $20m to expand its “3D-printed hotel” concept to new markets in Asia, the Middle East and Africa having tested the model in Tulum, Mexico.

STR: Hotels closer to major transit hubs reach rate premiums. An analysis of hotel performance in relation to transit station proximity. Hotel performance relates inversely to a property’s distance to a transit station in the top 25 U.S. markets. As the distance to the station grows, hotel performance generally declines, although occupancy and ADR behave differently within that context.

How modern consumers redefine the hospitality industry. Both Gen-Z and Millennials prioritizing experiences over material goods. The way we eat is increasingly changing: Millennials and Gen-Z are leading the charge. As they put their disposable income to work, we’ve seen these two generations are prioritizing experiences over material goods.

More hotels owned by franchisees. The growth of the franchise model is facilitated by the fact that Wall Street rewards parent hotel companies that have a more asset-light strategy.

Hotel brands must evolve to keep up with consumers. Top executives of companies including Accor and Oyo Hotels & Homes shared their insights in to how they think brands must evolve to survive at the recent Americas Lodging Investment Summit.

Rethinking hotel technology for a new era. Apaleo on how buying less stuff and having more experiences, and going local points to a shift.

Five takeaways from the year’s largest hotel industry conference, the Americas Lodging Investment Summit (ALIS).

Innovation, alignment key to keeping hotels competitive. The hotel industry has had a lot of reluctance to innovate. The lack of innovation in the hospitality industry has created opportunities for others - the so called disruptors - to innovate. They are providing consumers alternatives they've never had before, says HSMAI's Bob Gilbert.

Atari hotels are happening because Hard Rock Cafe is for boomers. Atari - once the biggest name in gaming - is working with GSD Group to build a series of video-game-themed hotels across the country.

Hotels are using design to get creative in the off-season. Instagramability has not a little to do with it, a quality that proves mutually beneficial for both guests and hotels.

The strength of hotels. Both home-sharing platforms and the more established hotel industry have opportunities to transform the guest experience in a peaceful co-existence, says Amadeus.

Marriott’s Stephanie Linnartz is pushing the world’s largest hotel chain to be a little more like Airbnb. Marriott decided not to try to beat Airbnb. It's joining them.. As the world's largest hotel chain, Marriott has enjoyed success through its traditional hotel business. But the company is moving the brand outside of its comfort zone to evolve with the times - and it's doing it faster than most.

Hilton launches new brand Tempo into a crowded lifestyle space. It is the sixth brand Hilton has created in just a bit over three years and its 18th overall.

Will the definition of a hotel be different by 2025?. Several factors could redefine the hotel experience in the next five years. The traditional hotel stay might have to make room as other industries enter the hospitality business, sustainable lodging and alternative accommodations become more mainstream and guests continue to chase unique experiences.

Home sharing platforms have disrupted the market but they haven’t replaced the need for hotels. There is room for both.

Global hotel industry more brand-heavy in 2025. There could be more branded hotels than independent hotels in many parts of the world. Looking at the U.S. hotel industry as it is currently, almost 80% of the rooms in the pipeline are under six parent companies. The brand trend is going to continue, and is happening globally, says STR.

Oyo scales back, lays off thousands. The company is under pressure from its biggest investor, SoftBank, to curb its significant operating losses. In recent weeks, Oyo has pulled out of dozens of cities, cut thousands of hotel rooms, started laying off employees and slashed other costs. In India alone, Oyo has lost more than 65,000 rooms - or about a quarter of what it had offered to travelers.

Toxic culture and troubling incidents at Oyo. The company aims to be the world’s biggest hotel chain. But its growth is fueled by questionable practices.. Oyo offers rooms from unavailable hotels, such as those that have left its service, inflating the number of rooms listed.

Thousands of its rooms are from unlicensed hotels and guesthouses. And to deter trouble from the authorities, Oyo sometimes gives free lodging to the police and other officials.