Hotelmarketing'com

Maximizing revenue across the traveler's journey. How hotels need to embrace the era of complete retailing. According to a new white paper, travel suppliers must distinguish their brands from their competitors, make their channels more compelling, and strengthen their customer experience. Personalization, driven by AI and machine learning, are key to unlocking travelers’ “second wallet” for ancillary travel purchases.

OTA Insight on the best market mix during high and low occupancy. Developing the right mix of hotel distribution channels - and to do so strategically - is key to your ability to maximize revenue.

Duetto: How do you make a revenue meeting truly valuable? Who should be at the table? What metrics should you be discussing? And what objectives, KPIs and targets should you be working towards?

IDeaS: As coronavirus concerns mount, hotels can count on automated revenue technology to help defend against unhealthy business conditions.

Expedia has some concerns about whether amenity fees are in the best interest of travelers. The company is now evaluating how high hotels with mandatory fees appear in its rankings.

TravelClick: Radisson Hotel Group signs agreement to bring TravelClick’s Data-Driven Solution Demand360 to its hotels in EMEA.

OTA Insight: In its latest research the company looks at advanced-purchase discounting and members’ rates strategies.

Duetto: Hotels need to switch their focus towards managing acquisitions costs and move from a tactical revenue approach to a strategic approach.

Hotel revenue management: Opportunities in a dynamic and challenging landscape. A free whitepaper by Phocuswright, in cooperation with Expedia, focuses on the challenges faced by today's revenue managers. In a digital travel environment characterized by multiple streams of data, many study respondents reported their struggle to identify, access and analyze the data most important to optimizing revenue and profit.

IDeaS: Remarkable Hotels sees 19 percent uplift in rooms revenue with IDeaS Revenue Management System.

Hyper-dynamic pricing poised for significant growth in travel. Use of software to re-price offerings puts travelers at a big disadvantage. More and more travel providers use AI technology to re-price their offerings, sometimes dozens of times a day, to maximize revenue. For business and leisure travelers, the result is a variation of the cat-and-mouse game, where travel companies are almost always the cat.

To sell hotel roomsand capitalize on revenue opportunities, hotels need an ideal pricing approach that understands the relationship between price, inventory and demand, says IDeaS.

Expedia on the state of hotel revenue management. Information overload, disparate hospitality systems, and the increasing complexity of online distribution. Only 15% of lodging properties globally leverage revenue management technology, according to new research from Phocuswright, commissioned by Expedia Group. A staggering number given hotel revenue management practices and technology have been around for more than 30 years.

Upselling requires mix of help from tech, relationships. Utilizing mobile apps, self-serve tablets and the check-in process are great ways to upsell hotel services. While upselling has always existed to some extent in the hospitality industry, today’s savvy hoteliers are using mobile apps and the entire check-in process like never before to promote their restaurants, lounges, spas and other services and amenities that help bring in more earnings.