The Hotels Network: What makes for a successful Annual Sale? While many believe Black Friday is the best time for a Flash Sale on hotel rooms, there is an even better time.
Sales
Travelboom: How to promote sales during the off-season? There are several tactics that you can implement to increase occupancy during the off-season.
Cloudbeds: Essential strategies to boost your hotel sales. While hotel sales can be challenging, it’s gratifying to form new business relationships that can last years.
HSMAI: Tips for driving hotel revenues in 2023. The HSMAI Sales Advisory Board got together to discuss how sales teams can meet revenue expectations in the coming year.
Salesforce’s State of Marketing 2022 report. Marketers struggle to meet customer expectations while grappling with budget constraints and employee turnover, a new report reveals.
Why sales needs SEO more than ever. Sales networking just isn’t as valuable as it once was. It's time to zero in on your most important salesperson - your company website.
Hotel check-in may be the best time to upsell, now that almost all travel companies send out pre-arrival drip campaigns offering guests the opportunity to purchase an upgrade.
Cendyn: Top reports and tools for hotel sales directors. Help your hotel thrive with Cendyn's hotel sales report toolkit - crucial allies to building a disciplined data-driven sales approach.
How to unsilo the hotel sales process. Hotel salespeople must know principals of revenue management. As both the sales and revenue management divisions at hotel companies become more centralized and lighter-staffed, collaboration is paramount.
The fallacy of the request for proposal. Combining a winning RFP strategy with a strong selling process. RFPs aren’t going anywhere. Our industry must get better at how we respond to them, how we follow up on them, and how we grow wallet share afterward.
Converging hospitality sales, marketing & revenue optimization. Moving the three disciplines into more of a hybrid department. A new HSMAI framework outlines seven areas in which revenue, sales and marketing teams all have distinct tasks that could benefit from greater collaboration and cooperation.
Cendyn: How to prepare your hotel for a pent up wedding season. While the demand is back, the real question is if your hotel is ready to step up to the plate and win that business.
How to prospect with purpose. It’s rare to find a hotel salesperson who enjoys making cold calls but it’s a critical piece of sales strategy.
How to bridge the sales gap in hospitality. Many people in sales are “accidental salespeople” and did not grow up saying they wanted a career in sales.
The post-pandemic sales mindset in hospitality. We have entered a new era of hospitality and travel. As sales professionals and leaders, it is imperative that we shift our mindset and adopt certain strategies that will lead to effective change in our approach to sales.
Airbnb’s covid refund policy is ending. As of May 31, guests will have to cover rental costs even if the cancellation was because of the coronavirus.
Amadeus Hospitality: Five defining trends for the US group travel and events industry in 2022. Data points to significant uptick, but bookings will be smaller in both size and value with shorter lead times.
SiteMinder: Your hotel’s 10-tip guide for increasing room sales. Exploring new ways to increase hotel room sales or sell more profitably should always be top of mind for a successful hotelier.
HSMAI Americas announces 2022 calendar of events and education. A mix of virtual and face-to-face programs represents both the opportunity to learn and exchange best practices.
HSMAI: The State of Hotel Sales, Marketing, and Revenue Optimization Talent. The report dives into 10 talent-related trends the Foundation has identified as key considerations for attracting new talent.
The rise of digital B2B buying. Today’s typical B2B buying journey leaves supplier sales teams very little “surface area” for actual selling.
Complex CRM systems baffle hotel sales teams. Too many salespeople do not want to even open their “task list” because there will be so many alerts, pop-ups or other “overdue” task indicators.
How to sell something you can’t touch. How do you sell your product when it costs lots more than your competitor’s? What are the magic qualities that get people to forget price as a criteria?
Tools available to hotel sales reps for prospecting. LinkedIn Sales Navigator, Hoover's or ZoomInfo will allow you to create filters to help you pinpoint your ideal audience.
Digital Business Day by ITB. The new format of the world’s leading travel trade show aims to bring the global travel industry together on one virtual platform.
How selling strategies have evolved for hotels. Throughout the pandemic, the process of reaching various guest segments has changed. Hotel brands must invest in ways to personalize marketing, simplify approaches and win back travelers who are booking alternative accommodations.
The new hotel sales team. Focus on direct selling. A new HSMAI white paper examines how sales teams are moving from an over-reliance on inbound leads to a renewed commitment to hunting and data-driven selling.