Hotelmarketing'com

Why sales needs SEO more than ever. Sales networking just isn’t as valuable as it once was. It's time to zero in on your most important salesperson - your company website.

How to unsilo the hotel sales process. Hotel salespeople must know principals of revenue management. As both the sales and revenue management divisions at hotel companies become more centralized and lighter-staffed, collaboration is paramount.

The fallacy of the request for proposal. Combining a winning RFP strategy with a strong selling process. RFPs aren’t going anywhere. Our industry must get better at how we respond to them, how we follow up on them, and how we grow wallet share afterward.

Converging hospitality sales, marketing & revenue optimization. Moving the three disciplines into more of a hybrid department. A new HSMAI framework outlines seven areas in which revenue, sales and marketing teams all have distinct tasks that could benefit from greater collaboration and cooperation.

How to prospect with purpose. It’s rare to find a hotel salesperson who enjoys making cold calls but it’s a critical piece of sales strategy.

The post-pandemic sales mindset in hospitality. We have entered a new era of hospitality and travel. As sales professionals and leaders, it is imperative that we shift our mindset and adopt certain strategies that will lead to effective change in our approach to sales.

How to sell something you can’t touch. How do you sell your product when it costs lots more than your competitor’s? What are the magic qualities that get people to forget price as a criteria?

Digital Business Day by ITB. The new format of the world’s leading travel trade show aims to bring the global travel industry together on one virtual platform.

How selling strategies have evolved for hotels. Throughout the pandemic, the process of reaching various guest segments has changed. Hotel brands must invest in ways to personalize marketing, simplify approaches and win back travelers who are booking alternative accommodations.

The new hotel sales team. Focus on direct selling. A new HSMAI white paper examines how sales teams are moving from an over-reliance on inbound leads to a renewed commitment to hunting and data-driven selling.