It’s no surprise that OTAs are a hot topic. Even so, resort-specific insights when it comes to OTA use are few and far between. Starting today, we’re doing something about that by looking at how critical guest behaviors differ when reservations come through an OTA. We’ll begin with lead times. Here’s what we found. To find our answer we looked at bookings from thirteen destinations during the last year. This sample included over 200,000 reservations. We teased out bookings made via OTAs and compared the average lead times of each group for each destination. For the destinations in this sample, OTA bookings had an average lead time of 33 days while non-OTA bookings saw a lead time of 53 days. Get the full story at Ryan Solutions