Speaking to TTG Asia in an interview on the sidelines of its inaugural MarketHub Asia event, which took place in Bangkok earlier this week, Muñoz said: “There are many (bedbank) players like us in the market. We are the biggest player but we are only taking up about seven to eight per cent of the market share (prior to Tourico and GTA acquisitions). “The B2B wholesale accommodation space is still very fragmented, while the OTA market is dominated by two big players (Expedia and Priceline). Our aim is to better support our tour operator and OTAs customers to succeed in this environment against the big OTAs, and if we’re fragmented it’s much more difficult to compete against them.” The acquisitions of Tourico Holidays and GTA will enable Hotelbeds to take the best practices from each and combine them into “one single platform”, according to Muñoz. “The point (of the acquisitions) is not about getting market share, it’s about creating the conditions to provide more value proposition to our clients and help them face the challenges in the marketplace,” he elaborated. Get the full story at TTG Asia Read also "Data, personalisation to change the face of travel"