When asked if Booking.com was a travel site or a tech company, Gillian Tans, CTO of Booking.com, didn’t miss a beat before answering with the latter. Because while travel might be its product, what many people fail to realise is that Booking.com is in fact the third largest ecommerce platform in the world. With a large team of web developers, and running more than 1,000 A/B tests at any one time, it also prides itself on innovating through continuous experimentation. Get the full story at Econsultancy