A GMB profile is completely free and easy to set up: you just need to verify your business by sending out a postcard containing a pin code to your businesses address. In addition to GMB, your hotel can claim a number of other business profiles, including Bing Places for Business, Apple Maps, Yelp, and Facebook for Business. The listings you choose will be partly determined by where your hotel is based, and the market you’re targeting, but the majority of these options are simple to get listed and won’t cost you a penny. Get the full story at Travel Tripper