do," said Barbara Courtney, 54, of Martha's Vineyard, Massachusetts, who spent three days in March taking cooking lessons with her daughter in Tuscany. "When I travel I like to do activities. I'm not a go-sit-on-the-beach kind of person."

While there has been little research into the growth of food tourism, industry insiders are expanding their offerings to keep pace with demand.

Jo-Ann Gaidosz, who owns Active Gourmet Holidays and arranged the cooking portion of the Courtneys' Italy trip, started organizing and booking tours in 2002 and has doubled her business since 2004 when bookings really started to pick up.

"I think there's just been a lot of awareness brought to cooking and food through all the food shows," she said.

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