Survey after survey reveals that business travelers like hotels and pretty much despise airlines. Their decisions usually come down to one word: choice. Airlines don't give you any, but hotel chains are all about choice. Just need a good bed, free WiFi, and a fast breakfast? There's Hampton Inn from Hilton or Holiday Inn Express from InterContinental. Looking for a business traveler's pit stop with all you need to work on the road? That's the forte of Courtyard by Marriott or Hyatt Place. Need suite accommodations at the right price? Hilton's Embassy Suites at your service. Want apartment-like living for longer stays? Say hello to Homewood (Hilton), Residence Inn (Marriott), or Candlewood (InterContinental). Boutique flash? Try W Hotels from Starwood or Hotel Indigo from InterContinental. Deluxe digs with hot-and-cold running luxury? Waldorf-Astoria from Hilton, Park Hyatt, Ritz-Carlton from Marriott, or St. Regis from Starwood will do nicely. But all that "segmentation"—lodging industry jargon for creating specific hotel brands for targeted markets at a variety of price points—has come at a high cost. The middle ground of the hotel business has turned murky, and some big hotel chains are struggling to redefine their once-iconic full-service lodging brands. Get the full story at Portfolio