The Brisbane company was started by Mr Cooper, who spent 12 years working for the Queensland resort owner and reef cruise operator, Crocodile Club Group, which has been renamed and listed on the stock exchange as Ocean Capital.

The company hopes to grab a slice of the highly competitive online accommodation booking market, which they admit is volume-driven with very low margins.

"Stay247.com will broaden the last-minute discount rate market by also offering special advance rates up to four months out," Mr Cooper said.

"Discount advance accommodation rates can now be purchased at the same time as advanced discount air travel. This market has been neglected by the current crop of online travel sites."

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