With a range of luxurious ancillary services, there was also a desire to encourage longer stays with the opinion that ‘one night is never enough’. A longer stay would afford guests the opportunity to enjoy all that the hotel and spa had to offer, firmly establishing it as a resort property and a destination in it’s own right. Beyond this repositioning, they also had some other key objectives of brand refinement; - To showcase the refurbished hotel and spa through both visual and written content - To reflect the new brand digitally - To drive incremental interest and bookings via increased PPC advertising that reflects the new brand - To improve the website’s overall commercial performance (traffic, revenue, conversion) Get the full story at 80 DAYS