Travel Tripper worked with new biometric platform Sticky to run tests on three different Google SERPs using different hotel names. We wanted to find out: - Whether the “F-model” still held true for these new pages - Whether the design would influence which links users were inclined to click Instead of the signature F shape, where users started from top left and went across and down, the results resembled much more like a backwards C, with users starting from top left and moving to the right and down, before going back to the left column where the organic listings were. Get the full story at Travel Tripper