Twitter is one of the most popular social networks in the world with more than 300 million monthly users. Contrary to other platforms like Facebook and Google+, Twitter focuses on short-form and quick succinct snippets of information in the form of 280-character texts, an image, video, gifs, slide shares or news summaries. This platform is ideal for getting information out quickly and concisely to your target audience. Connecting with customers, receiving feedback and responding to comments or queries are some of the most important ways a company should utilise their Twitter account. How quickly you respond to a message can greatly affect the way your customers feel about you and is an indirect measure of your success on the platform. Even the way you handle angry or negative tweets, if done timely and correctly, could even turn an upset guest into an advocate. Get the full story at Net Affinity