The goal is to attract people to your hotel by giving them the chance to approach you, to communicate with your brand and find relevant information about you on their own. Before getting started, identify what kinds of content your potential or current customers would love to find on the Internet. When you know who your target audiences are, you can provide the kind of content they’ll find relevant and helpful — content that resonates with them. And be sure to focus on quality and relevance rather than quantity and frequency. Creating a content calendar can help with that. And when it comes to distributing content through email campaigns, focus on the customers who have already given their consent to be contacted, rather than buying lists. Get the full story at Trivago