The idea behind the campaign is to show potential and existing customers the human side of the company -- in this case by using members of staff that work at Expedia’s European headquarters in London to highlight different languages, cultures and experience of those seemingly helping put travel products together for web users. Marketing bosses reckon the campaign will stand out as it is in contrast to other efforts from travel brands which supposedly focus on sunny beaches, palm trees and the like. The launch of the new campaign comes about 15 months after Expedia introduced the now infamous and grammatically awkward “Where you book matters” tagline in the US. Get the full story at Tnooz