Keeping things simple might seem like a mantra that is easier said than done when it comes to the world of data science and analytics, but Nancy Pyron, senior director of operations research and revenue management at Marriott International, said that’s exactly what her company tries to do. Speaking at HSMAI’s recent Revenue Optimization Conference, she said there are a lot of things to consider when trying to turn a sea of raw data into useful information for hoteliers, but it makes sense to try the simple solution before the complex ones. “Start with the most simple and work forward,” she said. Get the full story at HNN