It’s no secret that remarketing campaigns are the most valuable to your hotel when it comes to seeing direct conversions coming in. Despite that, it simply isn’t enough to stick with who you know and who knows you. Brand awareness should be a key component of any well-rounded marketing strategy. The problem is, brand awareness audiences can be huge and lack the refinement that makes remarketing audiences so valuable. That’s where similar audience and lookalike marketing comes in. Get the full story at Net Affinity