With the scandal surrounding Cambridge Analytica‘s involvement in the US presidential election, and the EU’s General Data Protection Regulation coming into force from May 2018, data privacy is currently front-page news in the press and within the marketing industry. Mark Zuckerberg has now admitted his social network had ‘made mistakes’ in allowing apps so much access to their user’s personal data. Facebook’s stock price is taking a hit, and with the rise of the #deletefacebook movement, does this spell the beginning of the end for Facebook? Certainly though, the recent news has renewed awareness of data privacy, for both consumers and businesses alike. How might this impact the future of digital marketing? Get the full story at 80 DAYS