Google says the new interface is designed for these three principals: - Data at your fingertips: This principle about making data-backed insights easier to surface and more actionable. - Focus on your business: With this one the goal is to make it easier to optimize campaigns based on your specific business goals and targets. - Powerful, yet simple: The new design is intended to be generally sleeker and easier to use. Not even in beta, the new AdWords Interface will be introduced sometime in 2017. Get the full story at WordStream Read also "Google AdWords launches significant changes for mobile ads and maps"