An undercover operation by The Times claimed to have caught bed and breakfast hosts trying to buy five-star TripAdvisor reviews – as well as negative reviews of rivals. The investigation found a thriving online trade in fake TripAdvisor reviews. A glowing five-star review costs $50 on reviewsthatstick.com, a site that operates from a base in Asia. Other websites allow customers to bulk-buy reviews at cheaper prices, with one offering ten for £69. The newspaper set up a bogus website selling fake TripAdvisor reviews and paid for adverts to appear at the top of Google search results for phrases such as “buy fake reviews”. Over the next month, the website had hundreds of visitors and dozens of inquiries. Get the full story at Travel Weekly UK and The Times (paywall)