Life just got easier for travelers looking for bargains on the Web, while for some of Yahoo's competitors, things just got a bit more complicated.

Yahoo announced last week that it had integrated its FareChase technology into its main search engine, so that it can scan multiple sites for airlines, hotels and car rentals and show the lowest-price offers directly in results whenever someone types in, say, "lowest fares to Las Vegas."

Previously, users had to click around Yahoo's site to access FareChase, or turn to one of the handful of competing so-called meta-search sites like SideStep, Kayak or Mobissimo for a similar specialized search.

The move is perhaps the most aggressive countermeasure a major search engine has taken against the growing number of sites that specialize in searching specific categories, like jobs, medical information, shopping or travel.

Get the full story at The New York Times