Simply creating a website for your company isn't enough anymore. The blogging revolution - some 75,000 new blogs are created every day, according to blog directory Technorati - and the popularity of Internet search - Americans conducted 6.6 billion searches online in April - gives firms many more avenues for exposure. Savvy Web marketers realize that consumers turn to the Web to shop and to learn about companies, which is forcing them to market beyond just the company website.

"You have to go into every nook and cranny of the Web and do trial-and-error until you find what works," says Boulden, who co-runs the company from Bozeman, Mont., while partner Heather Stephenson is in New York City.

Figures that track spending on Web marketing - and its impact on corporate revenue - are elusive. But in just one year, the number of blog postings about business has increased to 36,000 a day from 13,000 a year ago, says Technorati. "If you are intending to build a profile online, a website alone won't cut it anymore," says Rand Fishkin, CEO of website consulting firm SEOmoz.

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