Over the last 12 months, HEBS Digital continued to its industry leadership of helping hoteliers across the globe increase direct bookings and lower distribution costs, launched a number of website technology and digital marketing innovations, received a record-breaking 66 industry awards, published numerous whitepapers, and achieved record-breaking ROIs for its clients, among other achievements. Company highlights from 2017 include: Creating Industry’s First Past/Future Guest Engagement & Acquisition Platform: HEBS Digital’s parent company, Hospitality Tech Holdings LLC, acquired Serenata CRM, the most comprehensive hotel CRM (Customer Relationship Management) platform in the hospitality industry today. Combining HEBS Digital with Serenata CRM, HTH has launched the hospitality industry’s first Fully-Integrated Past/Future Guest Engagement and Acquisition Technology and Marketing Platform. Get the full story at HEBS Digital