Abacus International looks set to add to the 150% booking growth achieved through its Abacus WebConnect solution in 2006 with this week’s launch of a new internet booking engine by travel agency Malaysia Holiday Tours.

"With growing numbers of travellers going online to search for travel, Abacus WebConnect is a highly successful business-to-customer (B2C) solution which helps travel agents connect their own websites to the vast array of travel content and solutions offered by Abacus," says Mr Brett Henry, Vice-President, Centres of Excellence at Abacus International.

"By making travel content available 24/7 on a website with their own agency branding, Malaysia Holiday Tours have joined the ranks of those who can offer global customers the opportunity to shop and make online bookings independently, freeing travel agents to focus on key business activities such as closing sales," Mr Henry said.

Through a partnership with GoQuo Malaysia, a software systems provider, the new Holiday Tours booking engine features dynamic packaging of travel content with GQDynamic, which integrates travel content and simplifies the search process for travellers, while providing a fuss-free solution for agents to maximise growth and minimise operational costs.

Ms Pink Kee, Information Technology Manager of Malaysia Holiday Tours, says "This booking engine has provided a cost-effective opportunity for us to boost our online presence and expand our customer base with a website customised in our own look and feel. Working with an Abacus-certified supplier such as GoQuo Malaysia has enabled us to provide more value for our customers by providing real-time access to a full range of search choices for air, hotel and car content as well as travel insurance and package holidays."

Commenting on the solution’s usability, Mr Ron Ramanan, Managing Director from GoQuo Malaysia, said, "Having worked with a range of different software solutions, Abacus WebConnect has proven to be one of the most adaptable and user-friendly solutions in the market. Leveraging on Web Services technology, the solution is easy to implement without the need for complex programming efforts, and seamlessly adapts existing applications."

"As the leading travel facilitator in one of the most dynamic and fastest growing regions in the world, we are committed to providing the necessary content, technology, infrastructure, network and tools to assist travel agents and partners to grow their business in the online travel market," Mr Henry said.