CEO Eric Altschul said ABC recognized, in working with TMC partners, that custom sourced hotel programs are "a big driver of dissatisfaction" in the industry for both TMCs and corporate clients. "A TMC - if they were helping their client with sourcing, it was often the account manager who was not an expert at sourcing - doesn't have insight into the benchmarks and competitive rates, what should be included, what shouldn't be included," Altschul said. "We thought there was a big opportunity to help our TMC partners service their corporate clients in improving their satisfaction with not just the process but the end result." The company soft-launched the service last year with select clients, a process that helped Altschul and his team realize that "in the midmarket, there's no one size that fits all." HotelConnex is instead available in three service tiers: core, comprehensive and premium. Services include RFP management, global distribution service rate audits and custom reporting and benchmarking, as well as consulting services. Additionally, ABC is making HotelConnex available as a white label for TMCs. Get the full story at BTN