The future of marketing belongs to marketing technologists. Scott Brinker and Laura McCLellan’s recent article in the Harvard Business Review, The Rise of the Chief Marketing Technologist clarifies the direction, role and roadmap Chief Marketing Technologists (CMT). It’s a great read and shows how marketing technologists are changing entire business models while making marketing more focused and effective. Accenture’s 2014 CMO Insights survey results also illustrate just how quickly the era of the Chief Marketing Technologist has arrived. The key take-aways from the survey provide insights into which digital strategies are working, what skills are needed now and in the future to excel at marketing, and insights into how high-growth companies are using digital, analytics and mobile technologies to achieve their goals. Get the full story at Forbes and Accenture Interactive