Accor Hotels has its sights set on beating Trivago and Expedia at their own game with a $300 million digital strategy to claw back millions lost in revenue each year to online travel agencies. “The idea is that the more traffic you get, the more people will come to the site and the more Accor hotels will benefit,” Accor Hotels chief executive Michael Issenberg said. “It’s not open slather. We’re really only going to do it in destinations where there’s a lot of traffic and even then, the independent hotels we choose can’t be directly competitive with an Accor hotel.” Get the full story at The Australian