Customer loyalty has a bright future ahead of it. At least, this is what we can see according to a US study carried out last spring by CrowdTwist in partnership with Brand Innovators: over 234 respondents responsible for digital marketing within their companies, 57% plan to increase their investments in loyalty schemes this year. These future investments echo perfectly the profound change in the loyalty industry but mostly, the wish to respond to the new needs of consumers. And to answer them, it is no longer possible to use the same strategies and loyalty schemes as before. Why? Simply because offering a system of points earned with each purchase and then reinvested in other products from the same brand is no longer enough to retain current customer's expectations. At least, over the long term. Get the full story at AccorHotels