AccorHotels was the first international group to launch a Chinese-language booking engine back in 2005, but it was a revamp in 2014 which created a more Chinese-centric experience that really saw bookings surge, including a 37% increase in bookings worldwide. This highlights the increasing power of Chinese travellers and proves that making the booking process easier leads to greater sales. “We are thrilled at the performance of since relaunching in late 2014,” said Paul Richardson, AccorHotels Chief Operating Officer, Greater China. “We were hoping to see a 30% increase in direct bookings as a result of the revamp, but we have far exceeded this. “With the Chinese outbound market set to reach up to 140 million travellers this year, our goal is to ensure that Chinese travellers book their hotels directly with no matter where they are headed and the best way to do this is to build a website they can use easily and that they can trust,” said Richardson. Get the full story at Web In Travel