In a statement ahead of an investor day detailing the plan, Accor said that as part of the plan it had bought French start-up Wipolo, a travel software company that offers mobile and web itinerary management services. It did not disclose the sum paid. Accor, which competes with InterContinental, Marriott and Starwood, is undergoing a reorganisation initiated by Chief Executive Sebastien Bazin, who took over more than a year ago. Bazin faces challenges range from rising competition from online travel agents (OTAs), who are hitting the margins of traditional hoteliers and earning commission fees that can reach 20 percent of the cost of a room, to the growing popularity of online home-sharing site Airbnb. Accor's response notably focuses on beefing up its IT tools and systems, improving existing services such as TARS, the Accor Reservation System, bolstering its loyalty programme, and expanding the group's distribution market share. Get the full story at Reuters