Vivek Badrinath, deputy CEO of newly rebranded AccorHotels, is taking the company on a leap of faith into the digital landscape. The former telecommunications executive (former deputy CEO of innovation, marketing and technologies at telecommunications company Orange) was charged on his arrival to the French hotel giant 18 months ago to revolutionize its distribution landscape. He and his team are making headway, with the 3 June announcement the company was opening up its booking platform to independent hotels. In a telephone conversation with Hotel News Now, Badrinath spoke widely of his company’s strategy of supplying more choice, value and incentive for customers to come direct. Get the full story at Hotel News Now