The system uses AI to analyze the content in those posts to help brands understand the attributes - what Travelsify calls DNA descriptors - that matter most to consumers. “Better matching and delighting guests with the right hotels is at the heart of AccorHotels’ mission,” says Ian Di Tullio, senior vice president of guest services at AccorHotels. “Having access to data, not only guest preferences, but enriched product data with hotel experience descriptors reflecting the guest nuances are key enablers for our strategy. Travelsify has developed a unique AI technology to connect hotels, restaurants [and] vacation rentals with the guest taste on a much deeper level than before. The number of AccorHotels services that could benefit from Travelsify Product DNA data is countless.” Get the full story at PhocusWire