AccorHotels CEO Sébastien Bazin emphasized that AirBnB is not the enemy, but rather a company that provides valuable insight because they have understood something about consumers that traditional hospitality stakeholders have not. Bazin said that the hotel industry needs to learn from AirBnB as well as from the customers themselves. The modern hotel guest does not want to be seen as a number, they want to be a unique individual and their hotel experiences should reflect this desire. On the whole, price is a less important element than it once was, with customers that are now willing to pay more if it means being transformed by experiences they want to remember, learn from and share with others. When asked about what he sees as the future of the business, Bazin said that the hotel industry must prepare for the advent of artificial intelligence, describing a scenario in which computers make organic suggestions to would-be guests. He also said evolving online payment methods is something for brands to monitor. Get the full story at Hospitality.Net