A statement from AccorHotels quotes Bazin: “The ability of these young people to predict the world of tomorrow is finer than ours. In particular on the subjects at the heart of the group’s current problems: the expectations of new customers in terms of services and, more generally, the customer experience.” It’s all very much part of his strategy to change the company culture and get people thinking about the customer and innovation. The formation of the younger group is recognition that the group needs to address the generational difference between its younger workforce and customers and its executive committee. The aim of the shadow group is also to make sure there’s a fertile ground for the development of talent in the organization, shorten the decision-making time and to help drive a more horizontal structure across the company. Get the full story at Tnooz