With responsibility for the North and Central American markets, Hayashi has a very clear objective – to use the FHRI deal to lead AccorHotels’ charge into the luxury segment in North and Central America. The stated aim of AccorHotels’ CEO Sébastien Bazin is to become the number one player in luxury globally, and it is not difficult see why. According to a global luxury hotel report from Dublin-based Research and Markets, the luxury market was valued at $15.5 billion in 2015 and is projected to reach $20.4 billion by 2022. North Americans today have greater spending power, airfares are cheaper than ever before and there are numerous distribution channels offering a wide range of luxury products – all helping to make this segment more affordable to a wider audience. The result is that AccorHotels has witnessed record growth for the past seven years, occupancy levels are rising, and so is its market share. Get the full story at EyeForTravel