Maud Bailly, chief digital officer at the French hotel giant, told the Phocuswright conference in Los Angeles last week that guests are willing to trade their data for a better experience. Bailey said Accor has signed 70 partnerships, including a recent one with Eurostar, that will enable its guests to “enjoy a broader travel experience”. And she said the firm has been focused in making things simpler, by reducing the number of rate types, and more fluid, with intuitive customer interfaces requiring fewer clicks to complete a task. Get the full story at Travolution