AccorHotels points to research it undertook two years ago showing that 77% of guests share visual content on social networks during a stay. The Local Measure platform has been piloted at the group’s properties in Asia Pacific and will now be gradually extended to further properties. Currently 240 properties are using the system. According to a case study for the APAC region, the technology has enabled the group to pick up discussion about things that are going on in a property even if the hotel is not actually mentioned. Get the full story at Tnooz and AccorHotels