AccorHotels is focusing its initial rollout in markets where it already has scale: Côte d’Azur and The Alps, France; London; Rome and Florence, Italy; Barcelona, Spain; as well as in Thailand, Singapore and Malaysia. Other criteria for inclusion: - Does the hotel have a 3.5-star TripAdvisor rating if it is an economy hotel, a 4-star rating if it is a midscale or upscale hotel and a 4.5-star rating if it is a luxury hotel? - Does the hotel have sufficient rooms to make sense to add to the platform? - Does it pass an inspection by AccorHotels itself? “We need the rollout in places where we are already strong, so as to be even better. It would be a mistake to try and be everywhere in the world right from the beginning,” Romain Roulleau, the company’s senior VP of e-commerce and digital services said. Get the full story at Hotel News Now