Creating and posting regular content should be one of the top priorities of your hotel’s digital marketing strategy, and the reality is that it’s very doable with these tips: Repurpose Your Content To Get The Most Mileage Out Of It Creating and posting quality content to your social media channels on a regular basis may sound expensive, but it’s actually easy and inexpensive with the right planning: 1. Fuel multiple channels with one piece of original content. One quality piece of original content can really go a long way on your social media channels. For example, you could film a video and post that to YouTube, and then take still shots from the video to: - Create a photo album on Facebook - Post to Instagram - Post to Twitter - Post to a Pinterest board - Blog about the story behind it 2. Republish old content. It’s a misconception to think that you need to create original content on a regular basis. Once your original content becomes a few months old, you can post it to your social media channels again with a fresh caption or you can change the intro of your articles to make them more timely and relevant. Make sure not to repost something too frequently or people will begin to notice and lose interest 3. Turn some of your hotel’s gallery photos into social media posts. Take your hotel’s best photos from your gallery, and overlay them with quotes that resonate your core values and that create a call to adventure. Then take these photos and post them to your social media channels for travel shoppers and guests to enjoy. Get the full story at Leonardo