Design for brilliance, rewire the organisation for intelligence and re-architect infrastructure to energise operations – any company that follows this three-pronged approach to business is best placed to deal with the challenges of an experience-driven industry, according to Adobe’s president and CEO Shantanu Narayen. Mr Narayen was speaking at the Adobe Summit 2018 that is being attended by over 13,000 people in Las Vegas. In the address, he reiterated the significance of ‘experience’, a journey that it had began on a year ago. Irrespective the consumer segment, experiences is what ultimately stay with consumers and form the foundation of the relationships they have with marketers. Get the full story at Forrester, Digital Market Asia and Adobe