Many of the hotels chains we have spoken with have had a need for an industry specific DAM technology for a very long time but have managed to work around it by developing costly manually onerous processes,” says Milos Krsmanovic, Director, Enterprise Sales – Americas, Leonardo. The need for DAM solutions isn’t unique to the hospitality industry. Many companies haven’t yet developed effective strategies, or invested in the right solutions to efficiently manage and harness the true power of their digital marketing content. In fact, a 2015 survey of 1,000 executives from 17 countries and 14 industries by Accenture Interactive revealed that 50% of companies have more digital content than they can effectively manage. In the last two to three years, there has been a strong push in the travel industry for high quality content as well as increased quantity of content, which has seriously complicated matters and exposed serious flaws with current processes in place. Add to this, multiple departments across a single organization that utilize different repositories to store and manage the same assets results in repetition, unnecessary costs, and worst of all, digitals assets that are lost or misplaced. Get the full story at Leonardo