This model isn’t about interruption. It’s about connection. It’s about getting in front of the right person with the right content in the right place at the right time. So what does that mean for today’s advertising model? It means that it’s time for a paradigm shift. People consume content at lightning speed. It’s estimated that people see nearly 300 pieces of content every day. If your brand has any chance of being one of those – let alone one of the few that get shared – you don’t have time to waste. Technology and data’s introduction into the world of advertising means that it’s much easier for anyone to become an advertiser. You no longer need huge marketing budgets, and while you used to need an agency to develop creative and find the right place for it, today we live in a world of real-time dialogue and bite-sized, continuous conversations. Get the full story at The Drum