It's a time of great opportunity and great risk, as hotels reinvent themselves to compete with Airbnb, travel bloggers gain massive influence, and cities suss out whether emerging platforms like Snapchat are worth their time (and marketing budgets). Today, Adweek launches our Travel Marketing Report, an extensive look at the latest trends in the industry. Here are a few of the stories you'll find: - Staff writer Christine Birkner takes a look at whether Airbnb is impacting hotel chains' bottom lines. (The answer might surprise you.) Her report explores how hotels are giving millennials what they want. - After Rhode Island caught flak for using an out-of-state agency for its recent tourism campaign, staff writer Kristina Monllos looked into whether tourism boards should hire local. - Some trends start with a single photo. That was the case for Murad and Nataly Osmann, who started the #Followmeto craze on Instagram. Staff writer Lauren Johnson details how the couple's distinctive photography style led to campaigns for Macy's, Beringer Vineyards and more. - Travel apps are making life away from home easier and cheaper. From renting out your car to booking cheap hotel rooms, Ross Benes explains which apps you need to download for your next trip. Get the full story at AdWeek