As one of the primary drivers of the luxury market, travel and hospitality brands can leverage this information to continue programming curated experiences for affluent guests in response to their behavior and preferences. “Travel is a passion worth paying for. The majority of affluent travelers would rather have a luxury experience than a luxury item. For affluents, travel is about having one-of-a-kind experiences, where the ultimate souvenirs are the lasting memories of time well spent,” said Geoff Schiller, chief revenue officer of Evolve Media, parent company of Martini Media, New York. “These experiences are valued far above material goods because they are so personalized,” he said. “While almost 30 percent look at travel as a means of self-reflection, 70 percent value the opportunity to better understand the world. Get the full story at Luxury Daily