Similarly, advertisements for travel experiences that run in print or on television make less impact than reviews. Since online reviews from other customers pull more weight than even word of mouth from friends and family, hospitality brands need to find ways to give their guests a voice online. “Those who want to attract the luxury traveler need to focus on ways to get their guests to post reviews or user-generated-content,” said Pam Danziger, president of Unity Marketing, Stevens, PA. “A story from an actual guest is compelling, so travel marketers need to manage their word-of-mouth marketing efforts,” she said. Get the full story at Luxury Daily