Rather than seeking to maximize routine hotel bookings, some agencies are focusing on luxury and other niches to maximize hotel bookings. For instance, Valerie Wilson Travel International in New York has found success with a program called Suite Access, which offers extra benefits to clients who book suites in a growing number of hotels. The program enjoyed $4 million in revenues in 2016. “When VWTI clients book a suite through our advisors for a minimum of two nights at full rate they are flagged as a Suite Access traveler and receive enhanced amenities and benefits, including a minimum of $200 on-property credit during their stay, complimentary Wi-Fi, breakfast and a VIP experience,” said co-president Jennifer Wilson-Buttigieg. The initiative, which now offers more than 200 hotels, has been broadened to include a trade show, a blog and, soon, special events. Get the full story at Travel Market Report