ASTA issued an unequivocal denunciation of the campaign which features three vignettes in which comedienne Grace Helbig interrupts various awkward, roundabout conversations with advice to be direct. The upshot is her message that, “It pays to book direct.” “Suppliers have the right to market their product however they choose, as long as the advertisements are legal and truthful,” said ASTA CEO and president Zane Kerby in ASTA’s statement. “Marriott’s new marketing campaign, which tells consumers that they can only find the best rates on Marriott.com, is not only disparaging to travel agents, but also misleading to the traveling public,” he said. Get the full story at Travel Market Report Read also "Marriott launches “it pays to book direct” campaign"