This is one key conclusion of ASTA’s newly released and timely 2010 Global Distribution System (GDS) Report. The 56-page report was compiled to assist agencies in evaluating their current GDS contracts and help industry suppliers gain insight into the travel agency distribution channel, ASTA reported. 

“As the airlines’ growing desire to more closely control their content has increased, we have seen significant technological advances from the GDSs to provide agencies with greater comparison capabilities and access to even more content,” said Chris Russo, ASTA president and chair. “The travel distribution channels have continued to evolve, and the GDS landscape has become increasingly complex. It’s critical that travel agencies have the type of data this study provides so they are able to properly assess their needs and find the GDS that best meets them,” Russo said.

 The study also found that the vast majority of agencies still use a GDS system, namely for its “ease /speed of booking.” The report, ASTA said, is the only one of its kind that specifically examines GDS usage, contracts and distribution trends from the agencies' point of view and takes a close look at the reasons agencies use GDSs. 

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